Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions

The Norwegian Bjørn Gulden share unique insight into how it was to leave Puma for the main competitor Adidas. He also explains his plan to rebuild adidas, the relationship with Kanye West and why he makes quick decisions.

The fund's investments in Adidas

At the end of 2022 the fund's holdings in Adidas had a market value of 5.4 billion kroner or 548.5 million dollar.

More about Adidas

The episode was produced by PLAN-B’s Nikolai Ovenberg and Niklas Figenschaug Johansen. Background research was conducted by Sigurd Brekke and portfolio manager John Santo Domingo.